What Can Investors Expect from Winnebago Industries in The Years to Come?

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Written By Marcus Reynolds

Winnebago Industries is an American manufacturer known for its array of premium RVs and boats. The company has established itself as a leader in the recreational vehicle market, offering a range of products from motorhomes to travel trailers.

Recent Performance’

Credits: DepositPhotos

Over the past year, Winnebago’s stock has seen a decline of just over 8%. The company’s most recent earnings report, released on June 20, 2024, indicated a challenging year.

Net revenues saw a decline of 12% from the prior year quarter, and diluted earnings per share dropped by 43% over the same period. This downturn is part of a longer trend, with net sales significantly below the highs seen in 2022.

Segment Analysis

When analyzing net revenue by segment, the Towable RV segment, which is the largest by revenue, saw a marginal increase of less than 1% from the prior year quarter. However, the Motorhome RV segment experienced a 20% decline, with significant drops in Class A and Class B motorhomes.

Class A motorhomes, the largest type, are designed to accommodate up to eight people. Class B motorhomes, also known as campervans, are smaller and more compact.

Class C motorhomes are a blend of both, targeting consumers who want larger motorhomes at a discounted price compared to Class A vehicles. While Class C motorhomes have seen a boost in net revenues, Class A and B have been on the decline.

Financial Health

From a balance sheet perspective, Winnebago’s quick ratio has improved slightly from August 2023 to May 2024, indicating sufficient liquid assets to meet current liabilities. The quick ratio increased from 1.23 to 1.29 during this period.

However, the ratio of long-term debt to total assets has increased slightly, with long-term debt itself up by over 7%. This indicates a growing reliance on debt, which could pose risks if revenue declines continue.

Future Prospects and Risks

The growth prospects for Winnebago Industries hinge significantly on the demand for motorhomes. The industry has been navigating a post-pandemic slump, with sales of recreational vehicles approaching the lowest levels since 2015.

Higher interest rates have also affected the appetite for motorhome purchases, with RV loans averaging around 10% compared to 7% before interest rate hikes.

While there is potential for an interest rate cut before the end of the year, it is uncertain how significant this cut will be and how quickly it will impact motorhome purchases.

Additionally, the significant drop in Class B motorhome revenues indicates that consumers may perceive these vehicles as overly expensive compared to Class A and C motorhomes.

Winnebago’s competitive advantages, such as brand recognition and a wide product array, position it well for a longer-term rebound. The company has received the prestigious Quality Circle Award from the National RV Dealers Association for its Class A, B, and C motorhome offerings, as well as its Towable lines.

Winnebago has also released several new models in 2024, which could help boost future sales.


From an earnings standpoint, the P/E ratio for Winnebago has risen to a near three-year high, while normalized diluted earnings per share is at a three-year low. The company also has the second-lowest P/E ratio among its peers, indicating that the stock may be undervalued based on current earnings.

However, given the recent performance and current market conditions, it may be more relevant to consider the price-to-sales ratio. This ratio has seen a significant decline from 2022 levels, while revenue per share remains stable.

With revenue per share at $0.449, the estimated fair value for the stock in 2022 was around $64, while the current value stands at approximately $41.


Credits: DepositPhotos

Winnebago Industries has seen net revenues come under pressure due to reduced sales across the Motorhome RV segment. A recovery in motorhome demand is crucial for an overall recovery in net sales.

Given the current macroeconomic conditions, high interest rates, and the post-pandemic slump in the motorhome market, there are significant uncertainties ahead.



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