BYD Set to Surpass Tesla in BEV Sales This Year

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Written By Elizabeth Monroe

Chinese electric vehicle (EV) manufacturer BYD is on the verge of overtaking Tesla in battery electric vehicle (BEV) sales this year, according to a recent report by Counterpoint Research. This anticipated shift underscores the rapidly evolving nature of the global EV market.

Strong Q2 Performance

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BYD’s second-quarter battery EV sales soared nearly 21% year-on-year to 426,039 units. In contrast, Tesla’s second-quarter deliveries dropped by 4.8% to 443,956 vehicles. This significant increase positions BYD favorably against Tesla, highlighting the former’s growing market presence and operational efficiency.

Comparative Production Insights

In 2022, BYD’s total production, including both battery-only powered cars and hybrids, exceeded 3 million units, significantly outpacing Tesla’s 1.84 million cars for the second consecutive year.

While BYD manufactured 1.6 million battery-only passenger cars and 1.4 million hybrids, Tesla remained the leader in BEV production. Despite this, BYD’s growth trajectory indicates a potential shift in leadership in the BEV segment.

Market Leadership and Regional Dominance

Counterpoint Research emphasizes that China continues to be a dominant force in the BEV market, with BYD leading the charge. China’s BEV sales in 2024 are estimated to be four times that of North America’s, with the country projected to maintain over 50% market share of global BEV sales until 2027.

By 2030, Chinese BEV sales are expected to surpass the combined sales of North America and Europe, solidifying China’s position as the global leader in BEV adoption and market influence.

European Market Challenges

Recently, the European Union (EU) announced additional tariffs on Chinese EV firms, including BYD, to counter the “threat of clearly foreseeable and imminent injury to EU industry.”

BYD will face an additional 17.4% tariff, Geely an extra 20%, and SAIC the highest at 38.1%, on top of the standard 10% duty already imposed on imported EVs. These tariffs are provisional but are set to be implemented from July 4, pending discussions with Chinese authorities.

Strategic Shifts and Emerging Markets

The new EU tariffs aim to level the playing field for European EV manufacturers struggling to compete with lower-priced Chinese imports. According to Liz Lee, Counterpoint Research’s associate director, these tariffs might prompt Chinese automakers to pivot towards emerging markets such as the Middle East, Africa, Latin America, Southeast Asia, Australia, and New Zealand.

This strategic shift could open new avenues for growth and market expansion for BYD and other Chinese EV manufacturers.

Global BEV Sales Projections

Global BEV sales are projected to reach 10 million in 2024, driven by the continued decline of internal combustion engine vehicles. Efforts to improve cost-efficiency and affordability for EVs and EV batteries will support this growth, providing a favorable environment for companies like BYD to expand their market share.


Credits: DepositPhotos

BYD’s impressive sales growth and strategic market positioning highlight its potential to surpass Tesla in BEV sales. Despite facing challenges such as increased tariffs in the European market, BYD’s focus on emerging markets and continuous innovation in the EV sector position it well for future growth.

The global shift towards sustainable transportation and the projected rise in BEV sales further enhance BYD’s prospects in the rapidly evolving automotive landscape.


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