Walmart’s Acquisition of VIZIO Marks New Era for the Retail and Entertainment Industry

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Written By Marcus Reynolds

Walmart and VIZIO announced a landmark agreement, with Walmart set to acquire VIZIO for $11.50 per share in cash, amounting to a fully diluted equity value of approximately $2.3 billion. 

This strategic move is poised to revolutionize the intersection of retail and entertainment, leveraging VIZIO’s innovative SmartCast Operating System (OS) to create unparalleled experiences for customers.

The acquisition aims to enable Walmart to connect with and serve its customers in novel ways, introducing innovative television and in-home entertainment and media experiences. 

Moreover, it presents an opportunity for advertisers to engage with customers on a differentiated and compelling scale, leveraging Walmart’s expansive reach and VIZIO’s advertising solutions.

Walmart Connect and VIZIO’s SmartCast OS Mergence 

Seth Dallaire, executive vice president and chief revenue officer of Walmart U.S., expressed enthusiasm about the acquisition, emphasizing the potential synergy between VIZIO’s customer-centric operating system and Walmart’s robust media business, Walmart Connect. 

This integration is expected to redefine the landscape of retail and entertainment, offering customers enhanced viewing experiences while providing advertisers with more impactful engagement opportunities.

Credits: DepositPhotos

The combination of VIZIO’s advertising solutions business with Walmart Connect is anticipated to accelerate Walmart’s media business in the U.S.

Furthermore, with the proliferation of connected TV platforms and Walmart’s leadership in TV panel sales, the synergies between the two entities are poised to create unprecedented growth opportunities.

From Immersive Entertainment to Advertising Powerhouse

Founded in 2002, VIZIO has been committed to delivering immersive entertainment and innovative connected home devices at exceptional value. Over the years, its Smart TV operating system, SmartCast, has garnered over 18 million active accounts, experiencing a remarkable 400% growth since 2018.

Central to VIZIO’s success is its customer-centric approach, exemplified by its advertising business built around offering free content through ad-supported streaming.

VIZIO’s Platform+ business, primarily comprising its advertising arm, now constitutes a majority of the company’s gross profit, with over 500 direct advertiser relationships, including Fortune 500 companies. 

This growth trajectory underscores the effectiveness of VIZIO’s platform in enabling marketers to reach consumers at scale while providing users with compelling content experiences.

Walmart Connect’s Continued Growth and Innovation

Walmart Connect, Walmart’s closed-loop omnichannel media business, has witnessed significant growth, expanding by 30% in fiscal year 2024. 

This growth reflects Walmart’s commitment to providing suppliers and sellers with innovative opportunities to reach their target customers across various channels seamlessly.

Credits: DepositPhotos

As the acquisition unfolds, Walmart Connect aims to further innovate and offer distinct omnichannel solutions for advertisers of all sizes, accelerating shared growth and solidifying its position as a leader in retail entertainment.

The vision is to continue driving innovation, leveraging VIZIO’s technology to create a scaled, connected TV advertising platform that redefines the retail media landscape.

Walmart’s Acquisition of VIZIO Marks Significant Milestone 

Walmart’s acquisition of VIZIO marks a significant milestone in the evolution of retail entertainment, promising to deliver immersive experiences for customers while offering advertisers unprecedented engagement opportunities. 

With synergies between Walmart Connect and VIZIO’s SmartCast OS, the stage is set for transformative growth and innovation in the retail media landscape.



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