Shares of online ticket exchange Vivid Seats Inc. (NASDAQ: SEAT) experienced a tumultuous journey, touching an all-time intraday low of $5.54 on February 2, 2024, amidst concerns over private equity overhang.
However, a subsequent rebound of around 10% has sparked investor interest. In this analysis, we delve deeper into Vivid Seats, exploring its business model, recent acquisitions, financial performance, and future outlook to provide informed investment recommendations.
Company Overview
Vivid Seats Inc., headquartered in Chicago, operates as an online ticket marketplace, facilitating transactions between buyers and sellers.
ed in 2001, Vivid Seats went public through a merger with special purpose acquisition company (SPAC) Horizon Acquisition Corporation in 2021. Currently trading at just over six dollars per share, Vivid Seats commands a market capitalization of nearly $1.3 billion.
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Business Model
Marketplace: Facilitates transactions between buyers and sellers, earning 10% of the gross order value (GOV) from sellers and additional revenue from service fees. The segment also offers buyer insurance, private label offerings, and fantasy sports, contributing significantly to revenue.
Resale: Involves Vivid Seats acquiring tickets for resale on secondary markets, including its own platform. This segment has shown steady growth, bolstering the company’s revenue.
Recent Acquisitions
Vivid Seats expanded its total addressable market (TAM) through strategic acquisitions. The acquisition of Vegas.com and Wavedash in 2023 increased its TAM by over 50%, positioning the company for future growth opportunities.
Vegas.com Acquisition: In November 2023, Vivid Seats acquired Vegas.com for $243.8 million, gaining access to a $6 billion TAM in the entertainment capital of the US.
Financial Performance: Despite facing challenges such as private equity overhang, Vivid Seats has demonstrated resilience in its financial performance.
Q3 2023 Highlights: Vivid Seats reported net income of $0.07 per share (GAAP) and Adjusted EBITDA of $33.4 million on revenue of $188.1 million, marking significant growth compared to the previous year.
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Balance Sheet & Analyst Commentary
Vivid Seats maintains a strong balance sheet, with cash reserves of $105 million and access to a $100 million credit facility. Analyst sentiment remains mixed, with expectations of continued growth in revenue and earnings.
Investment Recommendation
While private equity overhang remains a concern, Vivid Seats’ recent acquisitions and improved valuation metrics present an attractive investment opportunity.
Trading at reasonable multiples and exhibiting solid cash generation, Vivid Seats merits consideration for a watchlist position, with potential for future growth.
As Vivid Seats navigates challenges posed by private equity overhang, investors should monitor its performance closely.
With a strong market position, strategic acquisitions, and favorable valuation metrics, Vivid Seats has the potential to unlock significant value for investors in the long term.
Additional Information
In addition to the analysis provided, Vivid Seats’ management has emphasized the importance of its loyalty program in driving repeat business.
Launched in 2019, the loyalty program offers incentives such as a buy 10 tickets get one free promotion, resulting in an increase in repeat buyers’ orders as a percentage of total transactions from 47% in 2018 to 56% in 2022.
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Joel Gbolade is a seasoned financial writer with over seven years of experience in freelance content creation. Specializing in the financial niche and stock market, he has crafted engaging content for numerous websites. His background in technology extends to data processing and computer proficiency, enriching his comprehensive skill set in the financial realm.